Eyebrow Makeup

It’s official: eyebrows are extremely important to your overall beauty look. Once considered an afterthought, eyebrows are finally taking their rightful place in the spotlight. Keep your brows on point with eyebrow makeup (plus, tweezers to combat stray hairs) from all the brands you love.

Define your eyebrow shape with the right products for you. Brow powder or brow gel is a classic choice for a reason. After you find the perfect shade or palette, use an angled brush to lightly outline your brows. Next, use the same brush to make tiny strokes wherever your hair is sparse for a fuller look. Brush through with a spoolie brush for a blended, more natural look.

Prefer to use an eyebrow pencil? Follow the same steps as a powder or gel formula, but expect a super precise application. We love dual-end versions featuring a pencil and spooli brush. Want to define your eyebrow shape even more? Sweep a highlighter or concealer underneath the brow bone.

After outlining and filling in your brows, make sure they stay in place with an eyebrow holding gel—it’s like hair spray for your brows! A tinted version will provide even more color which makes it perfect for layering or wearing on it’s own. Feeling bold? Try a tinted version in unexpected blue or purple.

Step up your brow game! Shop for eyebrow makeup and other beauty products at Macy’s.